Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content
Struggling to rank on Google but don't have time to research every article from scratch? Frase.io researches, outlines, and helps you write SEO-optimized content in a fraction of the time. It tells you exactly what your content needs to cover so you stop guessing and start getting found.
A marketing agency can use Frase.io to rapidly build SEO briefs and draft client blog posts that are already aligned with what Google wants to rank — cutting research time from hours to minutes.
Try Frase.io free for 5 daysMurf.ai
Free plan available · Paid plans from ~$19/moBest for: Small business owners, marketing teams, content creators, educators, agencies
Recording professional voiceovers is expensive and slow — Murf.ai fixes that. It turns plain text into natural-sounding AI voiceovers in minutes, using a library of realistic voices across multiple languages and accents. No microphone, no recording studio, and no voice actor needed.
A real estate agency can use Murf.ai to instantly add polished, professional narration to property walkthrough videos — without hiring a voiceover artist or spending hours in a recording booth.
Try Murf.ai free todayExpertise.ai
Free tier available · Paid from $400/moBest for: Small and medium-sized businesses, founders, business owners looking to adopt AI strategically
Most business owners waste money on AI tools they never fully use. Expertise.ai helps you cut through the noise by matching your business to the right AI solutions — so you only pay for what actually moves the needle. It's like having an AI advisor that helps you make smart decisions before you spend a dollar.
A marketing agency owner can use Expertise.ai to quickly identify which AI tools are worth adopting for their team, avoiding costly subscriptions that go unused and focusing budget on tools that drive real client results.
Start with Expertise.ai for freeAdCreative.ai
Free trial available · Paid from $25/moBest for: E-commerce businesses, marketing agencies, retail brands, small businesses running paid ads
Creating eye-catching ads takes time, design skills, and budget — most small businesses don't have all three. AdCreative.ai generates ready-to-use ad creatives and banners in seconds using AI, so you can launch campaigns faster without hiring a designer. It's built to produce visuals that are optimized to convert, not just look pretty.
A retail store owner can plug in their logo, brand colors, and product images and get dozens of scroll-stopping ad creatives ready for Facebook, Instagram, or Google Ads — in minutes instead of days.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads
Most small businesses lose ad spend because their landing pages don't convert visitors into customers. Unbounce lets you build high-converting landing pages without a developer, and its AI automatically writes your copy, scores your leads, and tells you what's working. It's an all-in-one tool that replaces a handful of separate apps.
A local home services company can use Unbounce to build a dedicated landing page for each ad campaign — with AI-written headlines and forms — so every dollar spent on Google Ads has the best chance of turning a click into a booked job.
Start your free trial with Unbounce