Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content
Struggling to write blog posts and web content that actually gets found on Google? Frase.io researches your topic, shows you what's already ranking, and helps you write and optimize the whole article in one place. It cuts the time it takes to produce high-quality content from hours down to minutes.
A marketing agency can use Frase.io to quickly research, write, and optimize SEO blog content for multiple clients at once — without needing a large writing team.
Try Frase.io free todayMurf.ai
Free plan available · Paid plans from $19/moBest for: Small business owners, marketers, content creators, course creators, agencies
Recording professional voiceovers is expensive and time-consuming — Murf.ai fixes that. It turns plain text into natural-sounding AI voiceovers in minutes, with a library of realistic voices across multiple languages and accents. Whether you need audio for videos, ads, presentations, or training materials, Murf lets you sound polished without hiring a voice actor.
An online retailer can use Murf.ai to quickly add professional voiceovers to product explainer videos and ads — no recording studio or freelancer needed.
Try Murf.ai free todayExpertise.ai
Free tier available · Paid from $400/moBest for: Small businesses, medium-sized businesses, service providers, consultants
Running a business means wearing too many hats at once. Expertise.ai brings AI-powered automation to the parts of your business that eat up the most time — so you can focus on growth instead of busywork. It's built to be easy to set up and use, with no technical background required.
A consulting firm can use Expertise.ai to automate repetitive back-office tasks and streamline operations, freeing up consultants to spend more time serving clients and less time on admin work.
Try Expertise.ai for free todayAdCreative.ai
Free trial available · Paid from $25/moBest for: Small retailers, e-commerce stores, marketing agencies, local service businesses
Creating eye-catching ads takes time and money most small businesses don't have. AdCreative.ai generates high-converting ad creatives — banners, social ads, and more — in seconds using AI. You get professional-looking visuals built to perform, without needing a designer or a big budget.
A local e-commerce retailer can instantly generate dozens of ready-to-run ad creatives for Facebook and Google campaigns, saving hours of design work and testing which visuals actually drive sales.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads
Most small business websites lose visitors before they ever become customers. Unbounce lets you build high-converting landing pages — no developer needed — and uses AI to automatically send each visitor to the page version most likely to get them to take action. You get more leads and sales from the traffic you're already paying for.
A local med spa running Google ads can use Unbounce to build dedicated landing pages for each treatment, letting the AI test and optimize which version drives the most appointment bookings — without touching their main website.
Start your free Unbounce trial