Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content online
Struggling to write content that actually shows up on Google? Frase.io researches your topic, studies what's already ranking, and helps you write articles built to get found. You spend less time staring at a blank page and more time attracting the right customers.
A marketing agency can use Frase.io to quickly produce SEO-optimized blog posts and website copy for multiple clients, cutting research and writing time in half.
Try Frase.io free todayMurf.ai
Free plan available · Paid plans from $29/moBest for: Small business owners, content creators, marketing agencies, e-learning creators, YouTubers, podcasters
Recording professional voiceovers is expensive and time-consuming — Murf.ai fixes that. It lets you turn plain text into realistic, studio-quality AI voices in minutes, with no microphone or recording experience needed. Choose from 120+ voices across 20+ languages and have a polished voiceover ready for your video, ad, or presentation almost instantly.
A retail business owner can use Murf.ai to quickly produce professional voiceovers for product explainer videos and social media ads without hiring a voice actor or renting a studio.
Try Murf.ai free todayExpertise.ai
Free tier available · Paid from $400/moBest for: Small and medium-sized businesses, professional service firms, agencies looking to deploy AI expertise at scale
Running a business means constantly needing the right answers — fast. Expertise.ai gives your business access to AI-powered knowledge and automation so your team can make better decisions without slowing down to research everything from scratch. It's like having a knowledgeable assistant on call 24/7, without the overhead of hiring one.
A consulting firm can use Expertise.ai to instantly surface accurate, expert-level answers for client questions, reducing the time consultants spend on research and letting them focus on delivering results.
Explore Expertise.ai for freeAdCreative.ai
Free trial available · Paid from $25/moBest for: Small retailers, e-commerce stores, marketing agencies, local service businesses
Creating eye-catching ads takes time, design skills, and money — most small businesses don't have all three. AdCreative.ai uses AI to generate ready-to-use ad creatives and banners in seconds, built around your brand. You get professional-looking ads without hiring a designer or learning complicated software.
An e-commerce store owner can instantly generate dozens of product ad variations for Facebook and Google campaigns, test what performs best, and launch faster — without touching a design tool.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads
Most business websites are built for everyone — which means they convert no one. Unbounce lets you build dedicated landing pages designed to turn visitors into leads or customers, without needing a developer. Its AI tools help you write copy, run A/B tests, and automatically send visitors to the version of your page most likely to convert them.
A local med spa running Google Ads can use Unbounce to build a focused landing page for each treatment they promote, so visitors see exactly what they searched for — and are far more likely to book an appointment.
Start your free trial with Unbounce