IKEA Turned AI Customer Service Into a €1 Billion New Revenue Stream
IKEA deployed an AI chatbot to handle basic customer service, resolving 47% of inquiries automatically. Instead of just pocketing the labor savings, they analyzed what the AI couldn't handle — and discovered unmet demand for interior design help. They reskilled their customer service team, launched a design consultancy, and generated roughly €1 billion in new revenue in year one. The takeaway: AI-handled volume frees your people to do higher-value work — if you're paying attention to what's falling through the cracks.